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BATH SPA UNIVERSITY
GLOBAL MEDIA
YEAR
2020-2021
ACCESSIBLE MARKETING PROJECT
Within this assessment the focus was exploring how global media can bring social change, portrayed through a marketing campaign of your choice. Using this, as a group we decided to highlight the limited accessibility for the blind within cinema.
Using DareDevil as the focus of this project, I explored ways of introducing braille into marketing materials, not only to include the visually impaired but also raise awareness for others to understand braille.
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Final Assessment Grade: 82/100 (1st)
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