Looking back at the media making process as well as the academic conclusions from my written dissertation, this project has effectively shown how a unique art style inspired by traditional posters can still be achieved through the use of contemporary digital software. Also, with the large pools of talent large companies such as Art Machine have at their disposal, these art styles can be re-created even more accurately with artists using their own unique art styles. By hiring artists to hand design posters, we are also able to get around potential issues of copyright with certain images having intellectual property issues. However, if these promotional film posters were created by the distribution companies themselves, they would not have any problems with copyright as the images would be their own.

When it comes to the contemporary twist on these posters with the addition of moving elements, I have shown that adding these elements is achievable even on a basic level. With more time, resources and skill, these elements can be perfected and improved upon, giving industries and audiences a new form of promotional material that that can break the barrier between print and digital promotion. Therefore, the example of this style of poster seen here is just the start, with the combination of still and moving elements on posters being able to be adjusted to any theme/ genre inside and outside of the film industry.

Therefore, looking into my own future I will use these ideas and techniques within my own side business of RH-Illustrate, helping he hone and perfect the promotional technique. As well as using it in my own business, I will also bring the idea to future employers making my skill set stand out from other potential candidates.