This module required a small group of students to produce a detailed promotional campaign for an industry of our choice. Using this brief, my group decided to produce a campaign for an interactive VR Hamilton Experience due to the impact Covid-19 had on the theatre industry. 

Through this product I came up with the idea of producing a VHS box piece of merchandise which contains a cardboard VR headset, QR code to access the VR experience, and other merchandise materials. The VHS box idea was chosen due to research into nostalgia and current trends of retro/vintage. As well as this, I also produced a series of digital avatars for each character which would be able to be used on social platforms such as Snapchat. 

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Final Assessment Grade: 77/100 (1st)